Hoopla Magazine is a premier publication focused on serving the needs, interests, and lifestyle of seniors in Weatherford, Granbury, Azle, Fort Worth, Burleson and now Keller, Grapevine, Roanoke, Southlake, Trophy Club, and Alliance, Texas. Our magazine reaches over 10,000 readers each issue and is distributed to over 100 strategic locations throughout the region. We are proud to be a free resource for our community, with a mix of paid mail subscribers and digital subscribers who enjoy our engaging content focused on lifestyle, local events, finance, wellness, and more.

 

AUDIENCE DEMOGRAPHICS

Total readership: 10,000+
Distribution Points: Over 100 locations across Weatherford, Granbury, Burleson, Azle, Fort Worth, Keller, Grapevine, Roanoke, Southlake, Trophy Club, and Alliance

Distribution Types:

• Free copies at local businesses, healthcare facilities, libraries, YMCAs, senior centers and more

• Paid mail subscribers and digital subscribers

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• WEATHERFORD, TX

Population (65 and over): Approx. 6,707
Median Age: 44 years
Trends & Interests: Retirement-focused, active in community events, healthcare, gardening, and local history

• GRANBURY, TX

Population (65 and over): Approx. 4,009
Median Age: 55 years
Trends & Interests: Popular retirement destination, arts and crafts, local theater, lakeside leisure

• AZLE, TX

Population (65 and over): Approx. 2,184
Median Age: 38 years
Trends & Interests: Suburban seniors, outdoor activities, volunteering, parks and recreation

• FORT WORTH, TX

Population (65 and over): Approx. 79,270
Median Age: 34.5 years
Trends & Interests: Urban seniors, health services, culture, dining, concerts, and events

• KELLER, TX

Population (65 and over): Approx. 6,672
Median Age: 43 years
Trends & Interests: Affluent retirees, fitness, wellness, travel, lifelong learning

• GRAPEVINE, TX

Population (65 and over): Approx. 7,658
Median Age: 41 years
Trends & Interests: Cultural activities, winemaking, festivals, local history

• ROANOKE, TX

Population (65 and over): Approx. 800
Median Age: 37 years
Trends & Interests: Boutique shopping, local restaurants, community involvement

• SOUTHLAKE, TX

Population (65 and over): Approx. 4,160
Median Age: 41 years
Trends & Interests: Charity events, luxury services, senior enrichment programs

• TROPHY CLUB, TX

Population (65 and over): Approx. 1,560
Median Age: 42 years
Trends & Interests: Golf, wellness, retirement planning, social clubs

• ALLIANCE, TX 

Population (65 and over): 770
Median Age: 34 years
Trends & Interests: Modern senior housing, access to amenities, community resources

• BURLESON, TX

Population (65 and over): 4,875
Median Age: 36 years
Trends & Interests: Health services, faith-based communities, shopping, grandparenting activities, and family events

 

MEDIA REACH AND ENGAGEMENT

• Distributed at over 100 locations including retirement communities, senior social clubs, local libraries, healthcare facilities, grocery stores, pharmacies, hobby shops, cafes, and more.

• Growing digital readership through website and social media platforms.

• Some of our readership are mail subscribers who pay to receive the magazine in their mailbox. Subscribers often mention the large senior-focused event calendar and the many puzzles Hoopla publishes each month as their favorite features.

 

ADVERTISING OPPORTUNITIES

We offer a variety of advertising options:

Full-Page Ads: Maximum exposure, ideal for businesses wanting to make a bold statement.

Half-Page & Quarter-Page Ads: Perfect for more focused messaging, highlighting services or promotions.

Sponsored Events: Hoopla’s sister company, Silver Scene Marketing, regularly hosts senior dances and bingo events. These events bring 50–100 seniors on average and offer ideal opportunities for sponsors to connect directly with the community.

 

PRIMARY CONTACT

Publisher: Cynthia Henry

Phone: 817-894-1822

Address: PO Box 305, Weatherford, TX 76086